The 2015 Cadillac Escalade – a sophisticated luxury SUV designed to establish new benchmarks for hand-tailored craftsmanship and technology– won the coveted title at the Middle East Car of the Year (MECOTY) Award
The 2015 Cadillac Escalade obtained the prestigious ‘Best Large Premium SUV’ honor at the Middle East Car of the Year (MECOTY) Award, which took place on 20 November at Dubai’s Meydan Beach Club, Jumeirah Beach Residence.
MECOTY’s jury panel was immediately impressed by the 2015 Cadillac Escalade’s precisely crafted interior, groundbreaking design and sophisticated new technology for safety and connectivity. While the Escalade is all new for 2015, its iconic character has been preserved through an evolution of design dating to the first generation vehicle, introduced in 1999. With a strong sense of presence and proportion, the next-generation Escalade modernizes many signature Cadillac elements, including a shield-shaped grille, the Galvano bright trim, and the LED vertical light signatures.
The fourth-generation Escalade is an entirely new design yet instantly recognizable: much of the story of Cadillac’s redesigned flagship SUV is in the interior, where new levels of luxury combine with the latest technology.
“We are delighted to accept the ‘Best Large Premium SUV’ award from MECOTY,” said Nadim Ghrayeb, Regional Brand Manager for Cadillac. “Today, MECOTY serves as a powerful platform for the Middle East’s most respected motoring journalists to bring together their in-depth knowledge and fine-tuned expertise to select the industry’s best-in-class vehicles. We are proud that the 2015 Cadillac Escalade managed to set itself starkly apart from competition. The Escalade is, after all, the benchmark among luxury SUVs with a formula of bold design, powerful capability and luxurious accommodation.”
He also added, “The 2015 model takes design and technical elements from Cadillac’s product expansion to elevate the brand’s signature SUV.”
MECOTY guarantees an unequivocally transparent nomination and scoring process – developed, tested and implemented by the region’s top motoring experts.
MECOTY’s acclaimed jury panel – comprising 14 of the Middle East’s leading motoring journalists and commentators – selected the winning 2015 Escalade model based on a strict five-point scoring system. Scoring parameters included Design & Quality; Handling and Drivability; Safety & Durability; Performance & Capability; Technological Innovation; Emotional Appeal & Driver Satisfaction; Value for Money; Comfort & Practicality; Environmental Friendly; and Regional Appeal.
All nominated vehicles were test driven by the jurors to ensure precise scoring.
Cadillac has been a leading luxury auto brand since 1902. Today Cadillac is growing globally, driven by an expanding product portfolio featuring dramatic design and technology. Described as luxurious, having a bold and daring personality, being tough and strong as well as safe and powerful, Cadillac has maintained an iconic presence for over 85 years in the Middle East.
The Cadillac portfolio in the Middle East features award-winning passenger cars ATS, CTS and XTS as well as the SRX crossover and Escalade SUV. Cadillac also offers customers a high-level aftersales service experience through the Premium Care Program. For more information, please visit www.cadillacarabia.com.