The All-New 2015 Cadillac ATS Coupe – A Model at the Forefront of Safety Innovation

Bahrain – The all-new 2015 Cadillac ATS Coupe delivers the same safety technologies found in the ATS Sedan. Additionally, Cadillac provides available advanced safety based on Cadillac's "control and alert" strategy, which employs up to two cameras, eight ultrasonic sensors and six radar signals to help prevent crashes.

The safety features bolster driver vision and awareness of road hazards, and can even help the driver avert potential
crashes. In certain situations, Cadillac's advanced crash-avoidance systems, such as automatic braking, can pre-fill and automatically apply braking in response to potential hazards.

Among the most sophisticated of the features is Front and Rear Automatic Braking. It relies on radar, camera and ultrasonic technology to help the driver prevent front and rear low-speed collisions via a progression of alerts that extend to complete braking, if necessary.

Many of the advanced safety features are bundled in the Driver Awareness and Driver Assist Packages. The Driver Awareness package is included in Performance and Premium Collections. It includes:

  • SafetyAlert Seat
  • Forward Collision Aler
  • Lane Departure Warning and Lane Keep Assist – new to Cadillac for 2015
  • Intellibeam® high-beam control
  • Front and rear park assist
  • Rear-vision camera with dynamic guidelines.

The Driver Assist package is available on Performance and Premium collections and includes all of the Driver Awareness package

content, plus:

  • Full-Speed Range Adaptive Cruise Control
  • Automatic Collision Preparation
  • Automatic Safety Belt Tightening
  • Electronic Park Brake
  • Front and Rear Automatic Braking
  • Enhanced Side Blind Zone Alert – new to Cadillac for 2015
  • Rear Cross-Traffic Alert
  • Full-color head-up display.


The advanced technologies complement other ATS safety features, including eight standard air bags, safety belt pretensioners and load limiters, StabiliTrak electronic stability control system with full-function traction control and four-wheel disc brakes with four-channel ABS, patented rotor coating protection and auto-dry functionality.
Cadillac's first-ever compact luxury Coupe goes on sale this month starting from AED 199,000.
Cadillac has been a leading luxury auto brand since 1902. Today Cadillac is growing globally, driven by an expanding product portfolio featuring dramatic design and technology. Described as luxurious, having a bold and daring personality, being tough and strong as well as safe and powerful, Cadillac has maintained an iconic presence for over 85 years in the Middle East.

The Cadillac portfolio in the Middle East features award-winning passenger cars ATS, CTS and XTS as well as the SRX crossover and Escalade SUV. Cadillac also offers customers a high-level aftersales service experience through the Premium Care Program